E09 | Jennie Coleman on The Only Banana You Should Buy
Did you know that a simple choice at the grocery store about the humble banana is actually a powerful force for change?
Meet Jennie Coleman, Owner and President of Equifruit.
Jennie Coleman has been owner/president of Equifruit since 2013. She combines a lengthy career in business with longstanding social justice roots, set during two years’ volunteer work in Namibia in the mid-90s.
She loves fair trade for its pragmatic approach to sustainable business.
She loves Equifruit for... the fruit (YUM!), the farmers, and the fact that something as simple as eating a fair trade banana can have such a positive impact on someone’s life and community.
In this episode we talk with Jennie about some staggering truths:
How Jennie stumbled upon a great fair trade business idea.
How Jennie's experience working in Namibia gave her insight about how economic activity can change lives in any community
Learning to understand the size of the problem you want to address
How to break down the truth of what fair trade is able to help create for families and communities
The challenge of building something when you don't have the background in that business and how to apply what you know to what you see in front of you
How to think about our choices in simple ways that may surprise us
Check out EQUIFRUIT and fall in love with bananas all over again - we promise!