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  • Writer's pictureChristal Earle

E01 | Stacey Toews on Why Everyday Purchases Matter

Need some inspiration on how to stick with something through the wild ups and downs? Then this is the episode for you!


In this episode, Christal and Rafik talk with Stacey Toews, the co-founder of Level Ground Trading.


Level Ground Trading engages directly with small-scale farmer groups in Asia, Africa and South America. Annually, Level Ground purchases the harvests of more than 5,000 organic, family farms and roasts more than 1 million pounds of specialty coffee.


Over the past 25 years, Level Ground has assembled a team of Coffee Specialists who Elevate Coffee for Everyone from Farmers to Customers.


The company has been a pioneer in arenas which Stacey values: social impact & environmental sustainability.


In this episode, we talk about:


  • Stacey's journey to launching Level Ground and what kept them inspired during those early days of difficult moments and choices.

  • How he began to question the economic systems we take for granted that are causing more harm than good

  • Doing business with a dignified fashion that takes into account everyone along the way

  • Questioning your narrative and giving yourself a chance to grow

  • How to stay the course when the stakes get bigger as we grow and scale

  • Working through a growth pain that threatened Level Ground's existence

  • How to create a legacy, even if we don't yet know what it will ultimately become

  • Stacey's youtube channel, Sustainable Stace and his passion to help people build connection with growing their own food


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